New capital: HERO raises 40 million euros

Frank Weber  | 12.07.2024

A strong tailwind: HERO has recently raised an impressive investment of 40 million euros! For us, this means that we can continue to make great strides towards digitalization in the skilled trades, find new talents and extend our market leadership to the European market.

Image: Michael Kessler & Philipp Lyding
Digitalization pioneers: Michael Kessler, Philipp Lyding and their team have made HERO the market leader with thousands of customers. The 40 million euros are to flow directly into the future of the company and the further development of the product.

The success story continues

With the new multi-million euro investment, we are strongly positioned for the future and can work even harder to achieve our goals. "We founded HERO Software with a clear mission to revolutionize the craft industry through digital innovation," says our CEO Michael Kessler, "We are very pleased that we have been able to attract further renowned investors to support us in this endeavor."

Since 2020, HERO has grown steadily under the leadership of our founders Michael Kessler and Philipp Lyding. More than 20,000 tradespeople now use our software and we have become the market leader for cloud-based craftsmen software in the DACH region. Our team has grown to over 120 experts from a wide range of areas - including Product Development, Engineering, Business Intelligence, Marketing, Design & UI/UX, Sales, Sales Development, Customer Success, Customer Care, Business Development, People & Culture and Finance.

Investors convinced by company and product

With this development - which we owe first and foremost to the thousands of loyal tradespeople who use our software every day - we have now been able to attract a total of three investors. First of all, the globally active Eight Roads Ventures, which has already invested a total of 11 billion US dollars in companies such as Alibaba, Fever and Lighthouse. Our existing investor Cusp Capital is also still convinced by us and is injecting fresh capital after the EUR 8 million invested in June 2022. The third investor is Federated Hermes Private Equity, which has specialized in co-investments, primary funds and the like for more than 30 years.

Bild: Hero's team
The HERO team has been working hard since 2020 and now has several million-euro investments from well-known investors behind it.

HERO: Quality prevails

The new financing round has proven once again: Quality prevails! If you can convince with a top product and a top team and achieve market leadership in the DACH region, you will not only win numerous new customers, but also important investors. Meanwhile, our goal remains the same: to offer trade businesses the best software to make small and medium-sized trade businesses more successful in the long term. With the current capital boost, we want to invest in our team and new talents, expand into new markets and further develop our SaaS offering.

We are now working with even more ambition, trust and fun on the development of our company and our product. Our CEO Michael Kessler describes what this means in concrete terms for our HERO software: "In the future, we plan to make everything to do with financial transactions as simple and smooth as possible for our customers. In addition, we will focus on integrating third-party tools and services into our platform to save our customers even more time and further improve their margins".

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