Our technical infrastructure and regulations for our staff ensure the highest security standards. During transmission, as well as during the subsequent processing of your data, we do not give third parties any opportunity to independently access your data.
HERO Software customers and prospects can find relevant information regarding data protection directly in their software account:
The controller within the meaning of the General Data Protection Regulation and other national data protection laws of the member states, as well as other data protection regulations, is:
HERO Software GmbH
Attn: Managing Directors Michael Kessler and Philipp Lyding
Göttinger Hof 9
30453 Hannover
Germany
Phone: +49 (0)511 - 330 900 65
Email: datenschutz@hero-software.de
www.hero-software.de
The Data Protection Officer of the controller is:
activeLAW Rechtsanwälte Klein.Offenhausen PartmbB
Attorney Marion Albrecht
Hans-Böckler-Allee 26
30173 Hannover
Germany
Phone: +49 (0)511 - 547 47 0
Email: datenschutz@hero-software.de
1. Scope of Processing Personal Data
We generally collect and use personal data of our users only to the extent necessary for providing a functional website as well as our content and services. The collection and use of personal data of our users regularly occur only with the user's consent. An exception applies in cases where obtaining prior consent is not possible for factual reasons and the processing of data is permitted by legal regulations.
2. Legal Basis for Processing Personal Data
If we obtain the user's consent for processing personal data, Art. 6(1)(a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis for processing personal data.
When processing personal data necessary for the performance of a contract to which the user is a party, Art. 6(1)(b) GDPR serves as the legal basis. This also applies to processing activities required for carrying out pre-contractual measures.
If the processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Art. 6(1)(c) GDPR serves as the legal basis.
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6(1)(d) GDPR serves as the legal basis.
If processing is necessary to safeguard the legitimate interests of our company or a third party, and the interests, fundamental rights, and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6(1)(f) GDPR serves as the legal basis for processing.
3. Data Deletion and Storage Duration
Personal data of the data subject will be deleted or blocked as soon as the purpose of storage ceases to apply. Storage may also take place if provided for by the European or national legislator in union regulations, laws, or other provisions to which the controller is subject. Data will also be blocked or deleted when a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for a contract conclusion or contract fulfillment.
1. Description and Scope of Data Processing
Each time our website is accessed, our system automatically collects data and information from the computer system of the requesting computer. The following data is collected:
(1) Information about the type and version of the browser
(2) The user's operating system
(3) The user's internet service provider
(4) The user's IP address
(5) Date and time of access
(6) Websites from which the user's system reaches our website
(7) Websites accessed by the user's system through our website
The data is also stored in our system's log files. Storage of this data does not occur together with other personal user data.
2. Legal Basis for Data Processing
The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f GDPR.
3. Purpose of Data Processing
The temporary storage of the IP address by the system is necessary to enable the delivery of the website to the user's computer. For this purpose, the user's IP address must be stored for the duration of the session.
Storage in log files is done to ensure the functionality of the website. Additionally, the data serves us for optimizing the website and ensuring the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.
In these purposes lies our legitimate interest in data processing according to Art. 6 para. 1 lit. f GDPR.
4. Duration of Storage
The data will be deleted as soon as it is no longer necessary for the purpose of its collection.
5. Objection and Removal Option
The collection of data for the provision of the website and the storage of data in log files is essential for the operation of the website. Consequently, there is no option for the user to object.
a) Description and Scope of Data Processing
Our website uses cookies. Cookies are text files that are stored in the internet browser or by the internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is accessed again. We use cookies to make our website more user-friendly. Some elements of our website require the calling browser to be identified even after a page change.
The following data is stored and transmitted in the cookies:
Log-in information
In addition, we use cookies on our website that enable an analysis of users' browsing behavior.
(1) Entered search terms
(2) Frequency of page views
(3) Use of website functions
The data collected from users in this way is pseudonymized by technical precautions. Therefore, an assignment of the data to the calling user is no longer possible. The data is not stored together with other personal data of the users.
When our website is accessed, the user is informed about the use of cookies for analysis purposes and his or her consent to the processing of personal data used in this context is obtained. In this context, reference is also made to this privacy policy.
b) Legal Basis for Data Processing
The legal basis for the processing of personal data using cookies is Art. 6 para. 1 lit. f GDPR.
The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 lit. f GDPR.
The legal basis for the processing of personal data using cookies for analysis purposes is Art. 6 para. 1 lit. a GDPR, provided that the user has given his or her consent.
c) Purpose of Data Processing
The purpose of using technically necessary cookies is to simplify the use of websites for you. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.
The user data collected by technically necessary cookies is not used to create user profiles.
The use of analysis cookies is for the purpose of improving the quality of our website and its content. By using analysis cookies, we learn how the website is used and can continuously optimize our offering.
d) Duration of Storage, Objection, and Removal Option
Cookies are stored on the user's computer and transmitted to our site from there. As a user, you therefore have full control over the use of cookies. By changing the settings in your internet browser, you can disable or restrict the transmission of cookies. Already stored cookies can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website to their full extent.
1. Description and Scope of Data Processing
On our website, we offer users the opportunity to register or submit a project inquiry by providing personal data. The data is entered into an input mask, transmitted to us, and stored. Data is only disclosed to third parties in the case of a specific project inquiry, and the user has expressly consented to such disclosure. Otherwise, no data is disclosed to third parties. The following data is collected as part of the registration process:
(1) Name and salutation
(2) Address details (street, house number, postal code, city)
(3) Company name (if applicable)
(4) Industry (if applicable)
(5) Email address
(6) Contact preference
(7) Interest in HERO services (if applicable)
(8) Various project-specific details about the endeavor
(9) Telephone number/mobile number
At the time of registration, the following data is also stored:
(1) User's IP address
(2) Browser information
(3) Source (referrer)
(4) Date and time of registration
User consent is obtained for the processing of this data during the registration process.
2. Legal Basis for Data Processing
The legal basis for data processing is Art. 6(1)(a) GDPR, provided the user has given consent.
If registration serves the fulfillment of a contract in which the user is a party or the implementation of pre-contractual measures, an additional legal basis for data processing is Art. 6(1)(b) GDPR.
3. Purpose of Data Processing
User registration is necessary for the fulfillment of a contract with the user or for the implementation of pre-contractual measures. Registration is also required via an inquiry form to collect relevant project data, enabling HERO to contact the user and share the data with dealers, manufacturers, and specialist companies. We generally process the disclosed data for the purpose of handling your request.
Data Disclosure
To fulfill your order for specialized business mediation for a requested trade, we forward the personal data entered by you to specialized businesses, dealers, and manufacturers operating in your region or to a partner company (Deutsche Auftragsagentur GmbH), which forwards the personal data entered by you to specialized businesses, dealers, and manufacturers.
Following the forwarding, specialist businesses, manufacturers, and/or dealers, or the partner company (Deutsche Auftragsagentur GmbH), will contact you by email and/or telephone for quotation purposes.
If you have expressed interest in consulting on funding credits and subsidies, we will also forward your data to credit institutions or loan brokers for this purpose.
4. Duration of Storage
The data is deleted as soon as it is no longer necessary for the purpose of its collection.
For data collected during the registration process for the fulfillment of a contract or for the implementation of pre-contractual measures, this occurs when the data is no longer necessary for the execution of the contract. Even after the conclusion of the contract, there may be a need to store personal data of the contractual partner to fulfill contractual or legal obligations.
5. Objection and Removal Options
As a user, you have the option to dissolve the registration at any time. You can also have the data stored about you changed at any time.
For requests for deletion of stored data or changes, please contact us in writing at the following email address: datenschutz@hero-software.de
If the data is necessary for the fulfillment of a contract or for the implementation of pre-contractual measures, premature deletion of the data is only possible to the extent that contractual or legal obligations do not oppose deletion.
1. Description and Scope of Data Processing
Our website features a contact form that can be used for electronic communication. When a user utilizes this option, the data entered into the input mask is transmitted to us and stored. This data includes:
1) Data related to the project/project idea
2) Name and salutation
3) Address details (Street, house number, ZIP code, city)
4) Email address
5) Phone number/Mobile number
6) Information
7) Nature of the inquiry
8) Contact preference
Additionally, the following data is stored at the time of sending the message:
(1) The user's IP address
(2) Date and time of registration
Your consent is obtained during the data processing as part of the submission process, with reference to this privacy policy.
Alternatively, contact can be made via the provided email addresses. In this case, the personally identifiable data transmitted with the email is stored.
There is no disclosure of data to third parties in this context. The data is used exclusively for processing the conversation.
2. Legal Basis for Data Processing
The legal basis for processing the data, with the user's consent, is Art. 6 para. 1 lit. a GDPR.
The legal basis for processing data transmitted via email is Art. 6 para. 1 lit. f GDPR. If the email contact aims at the conclusion of a contract, an additional legal basis for processing is Art. 6 para. 1 lit. b GDPR.
3. Purpose of Data Processing
The processing of personal data from the input mask serves solely to process the contact request. In the case of contact via email, there is also a necessary legitimate interest in processing the data.
Software users are contacted by HERO by phone or email to determine their respective needs and requirements for HERO software or to clarify support matters.
The other personal data processed during the submission process serves to prevent misuse of the contact form and to ensure the security of our information technology systems.
4. Duration of Storage
The data is deleted as soon as it is no longer necessary for the purpose of its collection. For the personal data from the contact form input mask and those sent via email, this is the case when the respective conversation with the user is finished. The conversation is considered finished when it can be inferred from the circumstances that the matter in question has been conclusively clarified. If the conversation results in a business transaction, deletion occurs after the expiry of accounting and tax retention periods.
5. Possibility of Objection and Removal
The user has the option to revoke their consent for the processing of personal data at any time. If the user contacts us via email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.
Revocation of consent and objection to data storage is possible in writing and informally via email: datenschutz@hero-software.de
All personal data stored as part of the contact will be deleted in this case.
If your personal data is processed, you are a data subject within the meaning of the GDPR, and you have the following rights against the controller:
1. Right to Information
You can request confirmation from the controller whether personal data concerning you is being processed.
If such processing exists, you can request the following information from the controller:
(1) the purposes for which the personal data are processed;
(2) the categories of personal data being processed;
(3) the recipients or categories of recipients to whom the personal data concerning you have been or will be disclosed;
(4) the planned duration of storage of the personal data concerning you, or if specific information on this is not possible, the criteria for determining the storage period;
(5) the existence of the right to rectification or erasure of personal data concerning you, the right to restriction of processing by the controller, or the right to object to such processing;
(6) the existence of a right to lodge a complaint with a supervisory authority;
(7) all available information about the origin of the data if the personal data was not collected from the data subject;
(8) the existence of automated decision-making, including profiling, according to Article 22(1) and (4) of the GDPR, and, at least in these cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.
You have the right to request information on whether the personal data concerning you is transferred to a third country or to an international organization. In this context, you can request to be informed about the appropriate safeguards under Article 46 of the GDPR in connection with the transfer.
2. Right to Rectification
You have the right to have your personal data corrected or completed by the controller if the processed personal data concerning you is inaccurate or incomplete. The controller must make the correction without undue delay.
3. Right to Restriction of Processing
Under the following conditions, you can request the restriction of the processing of your personal data:
(1) if you dispute the accuracy of the personal data concerning you for a period that allows the controller to verify the accuracy of the personal data;
(2) the processing is unlawful, and you oppose the erasure of personal data and request the restriction of their use instead;
(3) the controller no longer needs the personal data for the purposes of processing, but you require them for the establishment, exercise, or defense of legal claims; or
(4) if you have objected to processing pursuant to Article 21(1) of the GDPR, pending the verification of whether the legitimate grounds of the controller override yours.
If the processing of your personal data has been restricted, these data – except for their storage – may only be processed with your consent or for the establishment, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.
You will be informed by the controller before the restriction of processing is lifted, under the above-mentioned conditions.
4. Right to Erasure
a) Obligation to Erase
You can request the immediate erasure of personal data concerning you from the controller, and the controller is obligated to erase this data immediately if one of the following reasons applies:
(1) the personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed;
(2) you withdraw your consent on which the processing is based according to Article 6(1)(a) or Article 9(2)(a) of the GDPR, and there is no other legal ground for the processing;
(3) you object to the processing pursuant to Article 21(1) of the GDPR, and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Article 21(2) of the GDPR;
(4) the personal data concerning you have been unlawfully processed;
(5) the erasure of the personal data concerning you is required to fulfill a legal obligation under Union or Member State law to which the controller is subject;
(6) the personal data concerning you have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.
b) Information to Third Parties
If the controller has made the personal data concerning you public and is obligated to erase them according to Article 17(1) of the GDPR, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers processing the personal data that you have requested the erasure of any links to, or copy or replication of, those personal data.
c) Exceptions
The right to erasure does not apply to the extent that processing is necessary:
(1) for exercising the right of freedom of expression and information;
(2) for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject, or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
(3) for reasons of public interest in the area of public health pursuant to Article 9(2)(h) and (i) and Article 9(3) of the GDPR;
(4) for archiving purposes in the public interest, scientific or historical research purposes, or statistical purposes pursuant to Article 89(1) of the GDPR, to the extent that the right referred to in Section a) is likely to render impossible or seriously impair the achievement of the objectives of that processing; or
(5) for the establishment, exercise, or defense of legal claims.
5. Right to Notification
If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed about this rectification or erasure of data or restriction of processing, unless this proves impossible or involves a disproportionate effort.
You have the right to be informed by the controller about those recipients.
6. Right to Data Portability
You have the right to receive the personal data concerning you, which you have provided to the controller, in a structured, commonly used, and machine-readable format. You also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where:
(1) the processing is based on consent pursuant to Article 6(1)(a) or Article 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR; and
(2) the processing is carried out by automated means.
In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one controller to another, where technically feasible. This right shall not adversely affect the rights and freedoms of others.
The right to data portability does not apply to processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
7. Right to Object
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6(1)(e) or (f) of the GDPR, including profiling based on those provisions.
The controller shall no longer process the personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or for the establishment, exercise, or defense of legal claims.
If personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for such purposes.
You have the option, in the context of the use of information society services, notwithstanding Directive 2002/58/EC, to exercise your right to object by automated means using technical specifications.
8. Right to Withdraw Consent for Data Protection
You have the right to withdraw your data protection consent at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
9. Automated Individual Decision-Making, Including Profiling
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision:
(1) is necessary for the conclusion or performance of a contract between you and the controller;
(2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests; or
(3) is based on your explicit consent.
However, these decisions shall not be based on special categories of personal data referred to in Article 9(1) of the GDPR unless Article 9(2)(a) or (g) applies and suitable measures to safeguard your rights and freedoms and legitimate interests are in place.
With regard to the cases referred to in (1) and (3), the controller shall implement suitable measures to safeguard your rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express your point of view, and to contest the decision.
10. Right to Lodge a Complaint with a Supervisory Authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement, if you consider that the processing of personal data concerning you violates the GDPR.
The supervisory authority with which the complaint has been lodged shall inform the complainant on the progress and the outcome of the complaint, including the possibility of a judicial remedy pursuant to Article 78 of the GDPR.
The competent supervisory authority for us is:
Die Landesbeauftragte für den Datenschutz Niedersachsen
Prinzenstraße 5
30159 Hannover
Telefon: +49 511 120-4500
Telefax: +49 511 120-4599
E-Mail: poststelle@lfd.niedersachsen.de
1. Use of Facebook, X, and Instagram Plugins
Our website uses so-called social plugins ("plugins") from the social networks Facebook, X, and Instagram. These services are provided in Germany by Meta Platforms Ireland Limited and Twitter International Unlimited Company ("providers").
Facebook in Germany is operated by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. An overview of Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins
X in Germany is operated by Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland. An overview of X buttons and their appearance can be found here: https://about.twitter.com/en/who-we-are/brand-toolkit
Instagram in Germany is operated by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. An overview of sharing and embedding Instagram content can be found here: https://developers.facebook.com/products/instagram/sharing/
When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the servers of Facebook, X, or Instagram. The content of the plugin is transmitted directly to your browser by the respective provider and integrated into the page. By integrating the plugins, the providers receive the information that your browser has accessed the corresponding page of our website, even if you do not have a profile or are not currently logged in. This information (including your IP address) is transmitted by your browser directly to a server of the respective provider in the USA and stored there.
If you are logged into one of the services, the providers can directly associate the visit to our website with your profile on Facebook, X, or Instagram. If you interact with the plugins, such as pressing the "Like," "X," or "Instagram" button, the corresponding information is also transmitted directly to a server of the providers and stored there. The information is also published on Facebook, your X, or Instagram account and displayed to your contacts.
For the purpose and scope of data collection, as well as the further processing and use of data by the providers, and your rights and privacy settings, please refer to the providers' privacy policies.
Facebook Privacy Policy: https://www.facebook.com/privacy/policy
X Privacy Policy: https://twitter.com/de/privacy
Instagram Privacy Policy: https://privacycenter.instagram.com/policy
If you do not want Facebook, X, or Instagram to directly associate the data collected through our website with your profile in the respective service, you must log out of the corresponding service before visiting our website. You can also completely prevent the loading of plugins with add-ons for your browser, such as the script blocker "NoScript" (https://noscript.net/).
2. Privacy Policy for the Use of Google Analytics
This website uses features of the Google Analytics web analytics service. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called "cookies." These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
If IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or other parties to the Agreement on the European Economic Area before being transmitted. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly; however, please note that if you do this, you may not be able to use all the features of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en
3. Information, Deletion, Blocking
You have the right to free information about your stored personal data, its origin and recipients and the purpose of data processing, as well as the right to correct, block or delete this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the imprint.
4. Data Protection Declaration for the Use of Google Marketing Services
We use marketing and remarketing services from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. These services enable us to display advertisements more targetedly, presenting users with ads that match their interests. Through remarketing, users are shown ads and products that have been identified as of interest on other websites in the Google network. For these purposes, Google executes a code and embeds so-called (re)marketing tags into our website when it is accessed. These tags help store an individual cookie on the user's device, i.e., a small file (comparable technologies may also be used instead of cookies). Cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com, or googleadservices.com. This file records which websites users have visited, what content they are interested in, and which offers they have used. Additionally, technical information about the browser and operating system, referring websites, visit time, and further details about the use of the online service are stored. The IP address of users is also recorded, and we inform that, within the framework of Google Analytics, the IP address is truncated within member states of the European Union or other contracting states of the Agreement on the European Economic Area.
All user data is processed only as pseudonymous data. Google does not store names or email addresses. Thus, the displayed ads are not targeted for a specific person but for the owner of the cookie. This information is collected by Google and transmitted to and stored on servers in the United States.
Among the Google marketing services we use is the online advertising program Google AdWords, which includes, among others. In the case of Google AdWords, each AdWords customer receives a different conversion cookie. These cookies cannot be tracked across the websites of different AdWords customers. The information obtained through the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that would allow them to personally identify users.
The use of Google services is carried out via Google's Tag Manager. For more information on data usage for marketing purposes by Google, please visit the overview page: https://policies.google.com/technologies/ads. Google's privacy policy can be accessed at https://policies.google.com/privacy.
The legal basis for using this service is Art. 6(1) sentence 1 f GDPR. If you wish to object to interest-based advertising by Google Marketing Services, you can use the settings and opt-out options provided by Google: https://www.google.com/ads/pref....
5. Website Analysis with Pardot
(1) Description and Purpose of Data Processing
This website also uses an analysis tool from Pardot by salesforce.com Inc. Pardot services set a maximum of two cookies. These are a "Visitor Cookie" and a "Pardot App Session Cookie." The "Visitor Cookie" generates an identification number that recognizes the visitor's browser. The identification number is a generated numeric code that has no significance outside of Pardot services. The "Pardot App Session Cookie" is only set when a customer logs in to the Pardot app. All cookies contain only the generated numeric code.
We use Pardot to analyze and regularly improve the use of our website. We analyze user or click behavior on our website to tailor our communication better to customer needs.
(2) Legal Basis for Data Processing
The legal basis for using Pardot is Art. 6(1) sentence 1 lit. f GDPR. Salesforce is part of the Data Privacy Framework.
(3) Duration of Storage
The data will be deleted as soon as it is no longer needed for our purposes.
(4) Objection Options
You can prevent the storage of cookies by adjusting your browser settings; however, please note that in this case, you may not be able to use all functions of this website to their full extent.
6. Microsoft Bing Ads
On our pages, we use Microsoft Corporation's conversion tracking, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft Bing Ads stores a cookie on your computer if you arrive on our website via a Microsoft Bing ad. Microsoft Bing and we can thus recognize that someone has clicked on an ad, been redirected to our website, and reached a predetermined destination page (conversion page). We only learn the total number of users who clicked on a Bing ad and were then redirected to the conversion page. No personal information about the user's identity is disclosed.
If you do not want information about your behavior to be used by Microsoft as described above, you can decline the setting of a cookie required for this purpose – for example, via browser settings that generally deactivate the automatic setting of cookies. You can also prevent the collection of data generated by the cookie and related to your use of the website and the processing of this data by Microsoft by objecting at the following link: https://account.microsoft.com/privacy/ad-settings/signedout?lang=de-DE. For more information on privacy and the cookies used by Microsoft and Bing Ads, please visit Microsoft's website at https://privacy.microsoft.com/de-de/privacystatement.
7. Bing Universal Event Tracking (UET)
Technologies from Bing Ads are used on our website to collect and store data from which pseudonymous usage profiles are created. This is a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This service allows us to track the activities of users on our website when they arrive via Bing Ads. If you arrive on our website via such an ad, a cookie is set on your computer. A Bing UET tag is integrated on our website. This is a code through which some non-personal data about the use of the website is stored in conjunction with the cookie. This includes, among other things, the length of time spent on the website, which areas of the website were accessed, and through which ad users arrived on the website. Information about your identity is not recorded.
The collected information is transferred to Microsoft servers in the USA and stored there for a maximum of 180 days. You can prevent the collection of data generated by the cookie and related to your use of the website, as well as the processing of this data by Microsoft, by deactivating the setting of cookies. This may, however, limit the functionality of the website.
Additionally, Microsoft may, through so-called cross-device tracking, track your usage behavior across several of your electronic devices and is thereby able to display personalized advertising on Microsoft websites and apps. You can deactivate this behavior at https://choice.microsoft.com/de-de/opt-out.
More information about Bing's analysis services can be found on the Bing Ads website (https://help.bingads.microsoft.com/#apex/3/de/53056/2). More information about privacy at Microsoft and Bing can be found in Microsoft's privacy policy (https://privacy.microsoft.com/de-de/privacystatement).
8. Microsoft Clarity
We use Microsoft Clarity on our website. This is a web analytics service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052 USA, hereinafter referred to as "Microsoft."
Microsoft is part of the Data Privacy Framework.
The Microsoft Clarity service is used to analyze the user behavior of our website. The legal basis is Art. 6(1) lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our website.
Usage and user-related information, such as IP address, location, time or frequency of visits to our website, is transmitted to a Microsoft server in the USA and stored there. However, we use Microsoft Clarity with the so-called anonymization function. Through this function, Microsoft shortens the IP address within the EU or the EEA.
The data collected in this way is then used by Microsoft to provide us with an evaluation of the visit to our website and the user activities there. This data can also be used to provide other services related to the use of our website and the use of the Internet.
9. Embedded Services and Content from Third Parties - General
We use services, services, and content provided by third parties on our website (collectively referred to as "content"). For such integration, the processing of your IP address is technically necessary so that the content can be sent to your browser. Your IP address is therefore transmitted to the respective third-party providers.
These data processing activities are carried out to safeguard our legitimate interests in optimizing and economically operating our website and are based on the legal basis of Art. 6(1) sentence 1 f GDPR.
The integration of content regularly uses the JavaScript programming language. You can therefore object to data processing by deactivating the execution of JavaScript in your browser or installing a JavaScript blocker. Please note that this may lead to functional restrictions on the website.
We have integrated content from the following services provided by third parties into our website:
"Google Maps" from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") for displaying maps.
Google is part of the Data Privacy Framework.
"YouTube.com" from YouTube LLC (901 Cherry Ave., San Bruno, CA 94066, USA; "YouTube") for displaying videos.
YouTube is a subsidiary of Google and part of the Data Privacy Framework.
10. Calendly
We use a calendar integration from the provider Calendly LLC (1315 Peachtree St NE, Atlanta, GA 30309) for scheduling a demo of our software "HERO." When you schedule a demo appointment with us through Calendly's tool, your information from the form, including the contact details you provided, will be stored in Calendly's systems for processing the request and for any follow-up questions.
The legal basis for using this service is Art. 6(1) sentence 1 b GDPR. You can alternatively schedule a software demo appointment via contact forms or our contact email address at any time. The use of scheduling via Calendly is entirely voluntary.
11. Zendesk
On this website, we use the customer relationship management (CRM) service from Zendesk Inc., 989 Market Street #300, San Francisco, CA 94102, USA.
We use Zendesk to process your inquiries quickly and efficiently. The legal basis for processing your data is the legitimate interest based on Art. 6(1) lit. f GDPR.
To use Zendesk, you must provide at least one correct email address. The service can also be used pseudonymously. During the processing of service requests, it may be necessary to collect additional data (e.g., first name, last name, address, etc.).
The use of Zendesk is optional. If you do not agree to Zendesk collecting your data, we offer alternative contact options for submitting service requests by phone or mail.
For more information, please refer to Zendesk's privacy policy: https://www.zendesk.de/company/customers-partners/privacy-policy/
12. LinkedIn
For retargeting and conversion purposes, we use the tool from LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”) on our website. The LinkedIn Insight Tag is integrated for this purpose, which collects statistical, pseudonymous data about your visit and use of our website and provides us with corresponding aggregated statistics on this basis.
The LinkedIn Insight Tag collects, among other things, the following data:
- IP address (pseudonymized)
- LinkedIn User ID including professional data (e.g., career level, industry, etc.)
- Log files (e.g., timestamps, page events, etc.)
This information helps us to display individual and interest-specific content to you after you have already informed yourself on our website about certain topics. You can object to the data collection for retargeting at:
Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Logged-in LinkedIn users can disable the sharing of their data with companies here:
https://www.linkedin.com/mypreferences/d/settings/ads-interactions-with-business
Personal data will be deleted within 90 days after collection. For more information, please see LinkedIn's privacy policy: https://de.linkedin.com/legal/privacy-policy
The legal basis for using this service is Art. 6(1) sentence 1 a GDPR.
13. Outbrain
We use the advertising platform Outbrain. The service provider is the American company Outbrain Inc., 39 W 13th Street, 3rd Floor, New York, NY 10011, USA.
Outbrain processes data, including yours, in the USA. Outbrain is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcbOfddf_en.
Additionally, Outbrain uses so-called Standard Contractual Clauses (= Art. 46. Para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are model templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even when transferred and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Outbrain commits to maintaining the European level of data protection when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding Standard Contractual Clauses, among other things, here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.
Learn more about the Standard Contractual Clauses and data processed through the use of Outbrain in the privacy policy at https://www.outbrain.com/privacy/.
For our "Customer Referral Program," known as "Heroes Recommend Heroes," we use the "Cello" service provided by Powerplay GmbH, located at Philipp-Loewenfeld-Str. 19, 80339 Munich, and with a postal address at 786799, 11516 Berlin, within our software.
Within the "Heroes Recommend Heroes" program, we transmit only selected data to Cello:
1. Upon the initial click on the "Heroes Recommend Heroes" button or the gift icon within the HERO Software, the Cello widget is initialized, and the referring user is simultaneously created in Cello. The following data from the HERO Software is transferred to Cello:
2. When a test account for the HERO Software is created via the invitation link generated by Cello, Salesforce transmits a status update to Cello via an interface, which includes the following data:
3. If the test account created in step 2 turns into a paid account, Salesforce transmits the contract value and contract duration to Cello as part of another status update.
Any data transmission is solely for the purpose of properly assigning referred new customers.
You can find Cello.so's privacy policy at https://cello.so/data-processing-agreement/.